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Nottz - "Rhythm Roulette"

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What started as a humble graffiti ‘zine in 1996 would soon grow to be one of the most trusted outlets for youth-spawned urban culture. Today, Mass Appeal is a media collective led by authentic voices and inspired minds. We are a platform for radical creatives who are transforming culture.

Producer: 
Nottz

5 Under Five: !llmind

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When you talk of beasts behind the boards, !llmind's name rings bells. Not one to chase trends, the producer has focused on refining his own sound and found success experimenting within a framework where the freedom to create reigns supreme. While his highly coveted kits have become a staple in his production, he's never tied to a specific snare or kick, but rather a vibe that becomes lucid after listening to the range of his work.

Producer: 
illmind

Khrysis - "Rhythm Roulette"

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Producer: 
Khrysis

The Alchemist Describes the Sound of Gangrene's "You Disgust Me"

The Alchemist describes the sound of Gangrene's new album "You Disgust Me," available now digitally, CD hitting stores 8/14.

Available NOW on iTunes: http://hyperurl.co/4exit8

http://twitter.com/thealchemist
http://twitter.com/ohnothedisrupt

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Producer: 
Alchemist

Cardiak - "Rhythm Roulette"

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We took the Cardiak to Amoeba Records in Los Angeles to make his blindfolded picks for the records he would be attempting to flip. Little did Cardiak know, he would pick out some self-described "bullshit." But that didn't stop him from making the best out of his picks, primarily using Allure's "Kool Wit Me" to craft his patented hard-hitting wave of layered funk. Cardiak did this shit pretty effortlessly, despite almost striking out three times on his record picks.

Producer: 
Cardiak

Ski Beatz "Rhythm Roulette"

Published on Apr 24, 2014
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On this episode of Rhythm Roulette we have the legendary Ski Beatz. From legendary tracks like Jay-Z's "Dead Presidents" to modern day classics like Curren$y's Pilot Talk, Ski has been laying legendary production down for more than 20 plus years.

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Producer: 
Ski Beatz

DJ Premier on Gang Starr x Mass Appeal Collaboration

Published on Sep 5, 2013
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Legendary producer DJ Premier sits down with Mass Appeal to explain the mindset behind our Gang Starr-inspired collaboration and how the original Gang Starr logo first came to be. Created by Guru and Big Shug, Premier explains, "the chain is the bond of the artists and the star is the talent inside the chain". http://shop.massappeal.com/

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Producer: 
DJ Premier